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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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Results 1-5 of 5 (Search time: 0.001 seconds).
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Issue Date
Title
Author(s)
2016-10
The Impact of Image Dimensions toward Online Consumers’ Perceptions of Product Aesthetics
박정근
2016-12
Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service
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2016-09
What Matters the Most? The Key Factors That Lead to a New Service Adoption
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2016-12
Collaborative strategy in sports industry: team co-branding
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2016-12
THE INTERPLAY OF INTERNET ADDICTION AND COMPULSIVE SHOPPING BEHAVIORS
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Adoption
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Brand association
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brand personality fit
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compulsive offline buying
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compulsive online buying
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Consumer innovativeness
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Image dimensions
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