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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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2019-06
Can corporate philanthropy change consumers’ perceptions of Japanese multinationals and reduce animosity toward them?
한충민
2019-08
브랜드 글로벌성이 내국 브랜드 평가에 미치는 영향
한충민
2019-06
일본 기업의 자선적 활동이 중국 소비자의 기업 인식에 미치는 영향
한충민
2019-06
중국의 소비자 세계주의: 브랜드 원산지와 글로벌성의 매개 효과
한충민
2019-12
How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions An Asian perspective
한충민
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Consumer cosmopolitanism
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Attributional bias
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Brand globalness
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brand globalness
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Chinese consumers
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company animosity
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