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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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2017-03
기업의 공익연계 마케팅이 소비자의 평가 및 구매의도에 미치는 영향에 관한 연구
박정근
2017-06
How Healthy the Food Products Should be Portrayed : Framing Effects on Inference, Actual Perceivedness, and Purchase Intention on Food Products
한상린
2017-12
지각된 다중 위험성과 제품지식이 중국 브랜드 구매에 미치는 영향에 관한 연구
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한상린
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actual perceivedness
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attitude
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cause-related marketing
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Chinese product
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choice
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consumer value
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healthy framings
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inference
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perceived multi-dimensions of risk
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