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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
ETC
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Issue Date
Title
Author(s)
2014-06
A study on the Critical Success Factors of social Commerce through the Analysis of the Perception Gap between the Service Providers and the Users: Focused on Ticket Monster in Korea
임규건
2013-11
서비스 제공자와 사용자의 인식차이 분석을 통한 소셜커머스 핵심성공요인에 대한 연구: 한국의 티켓몬스터 중심으로
임규건
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임규건
-Subject
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Purchasing Intention
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Social Commerce
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Utility
2
Word of Mouth Effect
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Economic
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Price
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PriceA·Economic
-Date issued
1
2014
1
2013
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