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COLLEGE OF BUSINESS[S](경영대학)
BUSINESS ADMINISTRATION(경영학부)
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2015-02
한국 브랜드의 원산지에 대한 해외 소비자 혼동에 관한 실증 연구
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brand origin confusion
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consumer confusion
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country-of-origin effects
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multi-level analysis
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소비자 혼동
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원산지 혼동
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원산지 효과
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