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COLLEGE OF BUSINESS[S](경영대학)
BUSINESS ADMINISTRATION(경영학부)
FINANCIAL MANAGEMENT(파이낸스경영학과)
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2021-06
소비자가 인식하는 기업의 사회공헌 동기가 기업 태도에 미치는 영향: 부정적 사건을 일으킨 기업의 사회공헌 활동을 중심으로
한상린
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advocacy advertising
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attitude to firm
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cause related marketing
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corporate social responsibility(CSR)
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format of sponsorship
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sincerity
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공익 연계 마케팅
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기업의 사회공헌활동 동기
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2021
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