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COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학)
BUSINESS ADMINISTRATION(경영학부)
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2008-12
기업이미지와 기업-제품 적합성 및 소비자-기업 동일시가 브랜드 평가에 미치는 영향: 매개효과와 조절효과
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Brand Evaluation
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Brand Trust
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Company-Product Fit
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기업-제품 적합성
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기업이미지
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2008
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