818 0

SOCIAL MOTIVATIONS AND CONSUMPTION BEHAVIOR OF SPECTATORS ATTENDING A FORMULA ONE MOTOR-RACING EVENT

Title
SOCIAL MOTIVATIONS AND CONSUMPTION BEHAVIOR OF SPECTATORS ATTENDING A FORMULA ONE MOTOR-RACING EVENT
Author
김종
Issue Date
2013-09
Publisher
SOC PERSONALITY RES INC
Citation
Social Behavior and Personality, 2013, 41(8), P.1359-1378
Abstract
Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and catharsis were also motivating factors associated with word-of-mouth intentions concerning F-1 events.
URI
http://www.ingentaconnect.com/content/sbp/sbp/2013/00000041/00000008/art00012;jsessionid=5pkaf6glnqf91.x-ic-live-03
Appears in Collections:
COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > ETC
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE