Factors influencing Internet shopping value and customer repurchase intention
- Title
- Factors influencing Internet shopping value and customer repurchase intention
- Author
- 류주한
- Keywords
- Internet shopping; System quality; Information quality; Service quality; Customer satisfaction; Utilitarian shopping value; Hedonic shopping value; Repurchase intention
- Issue Date
- 2012-04
- Publisher
- Elsevier Science B.V., Amsterdam.
- Citation
- Electronic Commerce Research and Applications, 2012, 11(4), P.374-387
- Abstract
- This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups. (C) 2012 Elsevier B. V. All rights reserved.
- URI
- https://www.sciencedirect.com/science/article/pii/S1567422312000270?via%3Dihubhttp://hdl.handle.net/20.500.11754/49766
- ISSN
- 1567-4223
- DOI
- 10.1016/j.elerap.2012.04.002
- Appears in Collections:
- COLLEGE OF INTERNATIONAL STUDIES[S](국제학부) > INTERNATIONAL STUDIES(국제학부) > Articles
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