Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2018-03-20T07:37:18Z | - |
dc.date.available | 2018-03-20T07:37:18Z | - |
dc.date.issued | 2012-04 | - |
dc.identifier.citation | International Journal of Contemporary Hospitality Management, 2012, 24(2-3), P.402-429 | en_US |
dc.identifier.issn | 0959-6119 | - |
dc.identifier.uri | https://www.emeraldinsight.com/doi/abs/10.1108/09596111211217888 | - |
dc.identifier.uri | http://hdl.handle.net/20.500.11754/49758 | - |
dc.description.abstract | Purpose - The purpose of this research was to investigate the structural relationships between chain restaurant patrons' brand attitude, utilitarian value, hedonic value, well-being perception, and behavioral intentions with the moderating role of involvement. Design/methodology/approach - A review of the current literature in these areas revealed ten theoretical hypotheses, from which the authors derived a structural model. The model was tested utilizing data collected from 433 chain restaurant patrons. Confirmatory factor analysis and structural equation modeling were utilized to test the proposed theoretical relationships. Findings - Data analysis indicates that brand attitude and hedonic value bear a positive impact on patrons' well-being perception. However, it was revealed that utilitarian value does not have significant impact on patrons' well-being perception. It was also found that well-being perception is the most powerful determinant of patrons' positive behavioral intentions. More importantly, well-being perception played a full mediating role in the relationship between hedonic value and behavioral intentions. Lastly, it was revealed that the moderating role of involvement in the relationships between well-being perception and behavioral intentions is significant. Research limitations/implications - The findings emphasize the significance of the study variables in maximizing patrons' well-being perception and in inducing positive behavioral intentions. Since there has been little study of consumer well-being (CWB) in the chain restaurant industry, the model verified here may serve as a guide for future research aimed at understanding the formation of CWB and its potential impact on other marketing variables in the chain restaurant industry. Originality/value - The model verified in this study is the first that explains the formation of CWB and its impact on patrons' behavioral intentions. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Emerald Group Publishing Limited | en_US |
dc.subject | Well-being perception | en_US |
dc.subject | Perceived value | en_US |
dc.subject | Brand attitude | en_US |
dc.subject | Involvement | en_US |
dc.subject | Chain restaurant | en_US |
dc.subject | Behavioral intentions | en_US |
dc.subject | Brand awareness | en_US |
dc.subject | Brands | en_US |
dc.subject | User involvement | en_US |
dc.subject | Behaviour | en_US |
dc.title | Chain restaurant patrons' well-being perception and dining intentions The moderating role of involvement | en_US |
dc.type | Article | en_US |
dc.relation.no | 2-3 | - |
dc.relation.volume | 24 | - |
dc.identifier.doi | 10.1108/09596111211217888 | - |
dc.relation.page | 402-429 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT | - |
dc.contributor.googleauthor | Kim, Insin | - |
dc.contributor.googleauthor | Jeon, Sang Mi | - |
dc.contributor.googleauthor | Hyun, Sunghyup Sean | - |
dc.relation.code | 2012221283 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DIVISION OF TOURISM | - |
dc.identifier.pid | sshyun | - |
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