Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 손동영 | - |
dc.date.accessioned | 2018-03-14T08:36:44Z | - |
dc.date.available | 2018-03-14T08:36:44Z | - |
dc.date.issued | 2014-07 | - |
dc.identifier.citation | New Media & Society, 2014, 16(5), P.856-870 | en_US |
dc.identifier.issn | 1461-4448 | - |
dc.identifier.issn | 1461-7315 | - |
dc.identifier.uri | http://journals.sagepub.com/doi/abs/10.1177/1461444813495808?journalCode=nmsa | - |
dc.description.abstract | An implicit assumption underlying previous interactivity studies is that every time people use a communication medium (e.g., website) or device (e.g., smartphone), they perceive its interactivity through analyzing it from scratch trait-by-trait. As psychologists have long shown, however, we quite often skip such an intensive analysis, and rely on our expectations or schematic knowledge to perceive/evaluate an object. This study is designed to develop a measure of individuals' expectation of interactivity toward a medium, called expected interactivity (EI). After specifying three conceptual dimensions underlying EI - sensory, semantic, and behavioral dimensions - scales for capturing them are developed, refined, and validated through multiple studies. Implications for future interactivity research are discussed. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Sage Publication LTD | en_US |
dc.subject | Communication | en_US |
dc.subject | expected interactivity | en_US |
dc.subject | human-computer interaction | en_US |
dc.subject | perceived interactivity | en_US |
dc.subject | scale development | en_US |
dc.title | Measuring expected interactivity: Scale development and validation | en_US |
dc.type | Article | en_US |
dc.relation.no | 5 | - |
dc.relation.volume | 16 | - |
dc.identifier.doi | 10.1177/1461444813495808 | - |
dc.relation.page | 856-870 | - |
dc.relation.journal | NEW MEDIA & SOCIETY | - |
dc.contributor.googleauthor | Sohn, Dongyoung | - |
dc.contributor.googleauthor | Choi, Sejung Marina | - |
dc.relation.code | 2014036704 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DEPARTMENT OF MEDIA COMMUNICATION | - |
dc.identifier.pid | dysohn | - |
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