From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group
- Title
- From corporate social responsibility to creating shared value with suppliers through mutual firm foundation in the Korean bakery industry: a case study of the SPC Group
- Author
- 강형구
- Keywords
- activity theory; creating shared value; mutual firm; non-market strategy; supplier relationship management
- Issue Date
- 2014-06
- Publisher
- Taylor & Francis
- Citation
- ASIA PACIFIC BUSINESS REVIEW, 권: 20, 호: 3, 페이지: 461-483
- Abstract
- This study introduces the transformation process of a company's non-market strategy from corporate social responsibility to creating shared value (CSV). The proposed framework depicts supplier relationship management (SRM) activity, through the case of a Korean bakery franchise, using non-market strategies as a tool for SRM. The analysis explains the backgrounds of the transformation and the ramifications of the changes on SRM actions, such as mutual firm foundations, long-term contracts, and temporal relations. A mutual firm is suggested as the representative form of CSV activity within a triple helix innovation that would create business and social value, ultimately achieving regional resilience.
- URI
- http://www.tandfonline.com/doi/abs/10.1080/13602381.2014.929301http://hdl.handle.net/20.500.11754/46743
- ISSN
- 1360-2381; 1743-792X
- DOI
- 10.1080/13602381.2014.929301
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > ETC
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