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dc.contributor.author박명자-
dc.date.accessioned2018-03-05T06:27:30Z-
dc.date.available2018-03-05T06:27:30Z-
dc.date.issued2012-04-
dc.identifier.citation복식문화연구, 21(5), P.765-779en_US
dc.identifier.issn1226-0401-
dc.identifier.urihttp://koreascience.or.kr/article/ArticleFullRecord.jsp?cn=BSMHBM_2013_v21n5_765-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/42549-
dc.description.abstractThis paper studied why middle-aged group is using active wear as casual wear. First, we can think of ‘comfort’, ‘ideal body shape’, ‘trend’, ‘functionality’, ‘economy’ for the reasons. We categorized the incentives as ‘comfort/ functionality pursuits’, ‘trend/economy pursuits’, and ‘ideal body shape pursuits’. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men’s casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.en_US
dc.description.sponsorship이 논문은 2012년 한양대학교 교내연구비 지원으로 연구되었음(HY-2012-G)en_US
dc.language.isoko_KRen_US
dc.publisher복식문화학회en_US
dc.subject아웃도어웨어en_US
dc.subject중년층소비자en_US
dc.subject의복추구혜택en_US
dc.subjectactive wearen_US
dc.subjectmiddle-aged consumeren_US
dc.subjectclothing benefitsen_US
dc.title중년층 소비자 추구혜택에 따른 아웃도어웨어의 활용성en_US
dc.title.alternativeThe middle-aged consumer's using active wear as casual wear based on the clothing benefitsen_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume1-
dc.identifier.doi10.7741/rjcc.2013.21.5.765-
dc.relation.page262-265-
dc.contributor.googleauthor이연정-
dc.contributor.googleauthor박명자-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF HUMAN ECOLOGY[S]-
dc.sector.departmentDEPARTMENT OF CLOTHING & TEXTILES-
dc.identifier.pidmjapark-
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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