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중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성

Title
중년층 소비자의 의복추구혜택에 따른 아웃도어웨어의 일상복으로의 활용성
Other Titles
The middle-aged consumer’s using active wear as casual wear based on the clothing benefits
Author
박명자
Keywords
아웃도어웨어; 중년층 소비자; 의복추구혜택; active wear; middle-aged consumer; clothing benefits; 자연과학; 생활과학
Issue Date
2013-10
Publisher
복식문화학회, 2013.
Citation
복식문화연구, 2013,21(5), p765-779
Abstract
This paper studied why middle-aged group is using active wear as casual wear. First, we can think of 'comfort', 'ideal body shape', 'trend', 'functionality', 'economy' for the reasons. We categorized the incentives as 'comfort/functionality pursuits', 'trend/economy pursuits', and 'ideal body shape pursuits'. Studies showed that statistically significant number of men pursue comfort and functionality, and statically significant number of women pursue trend and economy. Second, this study shows that the number of consumers who use the active wear in daily lives is greater than that of those who use it only for outdoor activities. The difference was statistically significant in T-shirts and pants. The most frequent usage was in social activities, and the next frequent usage was in cultural activities. The reason is that currently, middle-aged consumers are actively participating in social gatherings than any other activities. Especially, considering that the men wear active wear more than the women do, development of the product as men's casual wear that is compatible with other apparels will be necessary. We expect this study will be used as the preliminary data for a marketing strategy targeting the middle-ages.
URI
http://koreascience.or.kr/article/ArticleFullRecord.jsp?cn=BSMHBM_2013_v21n5_765http://hdl.handle.net/20.500.11754/42230
ISSN
2383-6334; 1226-0401
DOI
10.7741/rjcc.2013.21.5.765
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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