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dc.contributor.author이여진-
dc.date.accessioned2018-02-19T05:37:34Z-
dc.date.available2018-02-19T05:37:34Z-
dc.date.issued2012-11-
dc.identifier.citation한국직업건강간호학회지, 권: 21, 호: 3, 페이지: 299-307en_US
dc.identifier.issn2287-2531-
dc.identifier.urihttp://www.ndsl.kr/ndsl/search/detail/article/articleSearchResultDetail.do?cn=DIKO0013197990-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/38098-
dc.description.abstractPurpose: This descriptive study attempted to identify the influence of internal marketing perception, empowerment,and job satisfaction on customer orientation of clinical nurses. Methods: The subjects were 411 nurses with over one year working experience in a university hospital, located in I-city. The data were collected from April 20 to 30,2012. using a self-report questionnaire. The data were analyzed using hierarchical multiple regression with the SPSS/WIN 17.0 program. Results: There were significant differences in customer orientation depending on general characteristics(age, marital status, education, position, clinical experience, and department). Internal marketing perception, empowerment, and job satisfaction correlated with customer orientation. As the results of hierarchical multiple regression analysis for impact factors on nurses' customer orientation show, factors are the outpatient department in working places(β=.10), education and training in internal marketing perception(β=.12) and empowerment(β=.44), which accounted for 31.1% of customer orientation. Conclusion: Therefore, nurse managers should identify the needs to perceive nurses as internal customers, and the internal marketing strategy should be performed to empower nurses. Also, it is needed to place nurses with high customer orientation at the outpatient department.en_US
dc.language.isoko_KRen_US
dc.publisherKorean Academic Society Of Occupational Health Nursingen_US
dc.subjectMarketingen_US
dc.subjectEmpowermenten_US
dc.subjectJob Satisfactionen_US
dc.subjectNursesen_US
dc.subject내부마케팅en_US
dc.subject임파워먼트en_US
dc.subject직무만족en_US
dc.subject고객지향성en_US
dc.subject간호사en_US
dc.title병원간호사의 내부마케팅 인식, 임파워먼트, 직무만족이 고객지향성에 미치는 영향en_US
dc.title.alternativeInfluence of Internal Marketing Perception, Empowerment, and Job satisfaction on Customer Orientation of Clinical Nursesen_US
dc.typeArticleen_US
dc.relation.journal한국직업건강간호학회지-
dc.contributor.googleauthor이은아-
dc.contributor.googleauthor이여진-
dc.relation.code2012285652-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF NURSING[S]-
dc.sector.departmentNURSING-
dc.identifier.pidmclion-
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COLLEGE OF NURSING[S](간호학부) > NURSING(간호학부) > Articles
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