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방문자 특성에 따른 장소성 인식과 행동의도와의 인과구조 분석

Title
방문자 특성에 따른 장소성 인식과 행동의도와의 인과구조 분석
Other Titles
Causality Analysis of Placeness Cognition and Behavioral Intention by Visitors Character - The Case of Hongik University Area
Author
최창규
Keywords
장소성; 장소 정체성; 장소애착; 행동의도; 홍대지역; 구조방정식모형; Placeness; Place Identity; Place attachment; Behavioral intention; Hongik University Area; Structural Equation Modeling
Issue Date
2012-06
Publisher
대한국토·도시계획학회 / Korea Planning Association
Citation
국토계획, vol.47, no.3, pp. 363-379 (17 pages)
Abstract
This study presented that theory of modelling about relation between placeness, emotional judgment, behavioral factor. Because visitors have each the image of place according to their’s intentions, activities, objectives, experience, it analyzed in conjunction with characteristics of visitors and conducted causality analysis using Structural Equation Modeling in Hongik University area. Results showed that visitors were classified into three groups, commercial consumer group is of great place attachment, more frequent visits, and visit from the distant places more than main facilities consumer group. In addition, place Identity affects behavioral intention through place attachment. Although place Identity doesn’t directly affect behavioral intention, visitors have attachment for place through repetitive experiences and activities and that connect to behavior. Also, personal emotion rather than collective judgment is more important. Results of this study suggest that we should need a variety of urban design and planning considering several consumer groups and plan to keep continuous experiences & activities by increasing personal emotion of visitors.
URI
http://www.dbpia.co.kr/Article/NODE01913060http://hdl.handle.net/20.500.11754/37984
ISSN
1226-7147
Appears in Collections:
COLLEGE OF ENGINEERING[S](공과대학) > URBAN PLANNING AND ENGINEERING(도시공학과) > Articles
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