주택문화관의 브랜드 아이덴티티 표현특성에 관한 사례조사연구
- Title
- 주택문화관의 브랜드 아이덴티티 표현특성에 관한 사례조사연구
- Other Titles
- A Case Study on the Expression Characteristics of Brand Identity in Housing Cultural Center
- Author
- 황연숙
- Keywords
- 브랜드; 브랜드 아이덴티티; 표현특성; 주택문화관; Brand; Brand Identity; Expression Characteristics; Housing culture center; 장식 및 의장
- Issue Date
- 2012-02
- Publisher
- 한국실내디자인학회 / Korean Institute of Interior Design
- Citation
- 한국실내디자인학회 논문집 / Journal of the Korean Institute of Interior Design. 2012-02 21:30-39
- Abstract
- The essence of brand identity is to draw an interrelation between user and brand based on user’s desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. ‘Uniqueness’ is directly expressed through brand name or logo or through brand colors. ‘Experience’ is expressed as auditive expression through stimulation using a body and providing music. ‘Relationship’ has provided a communication environment or created relationship with brand by leading interaction with others. ‘Estheticism’ has increased visual satisfactory level by aesthetically Sublimating lighting direction or form. ‘Functionality’ is expressed by providing various programs through smooth flow plan and grafting with the latest technology. ‘Non-dailiness’ has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.
- URI
- http://www.riss.kr/search/detail/DetailView.do?p_mat_type=be54d9b8bc7cdb09&control_no=6e9df004bae80189ffe0bdc3ef48d419#redirect
- ISSN
- 1229-7992
- Appears in Collections:
- COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > INTERIOR ARCHITECTURE DESIGN(실내건축디자인학과) > Articles
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