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dc.contributor.author백혜진-
dc.date.accessioned2018-02-09T01:29:55Z-
dc.date.available2018-02-09T01:29:55Z-
dc.date.issued2015-05-
dc.identifier.citationHEALTH EDUCATION JOURNAL, v. 74, No. 3, Page. 351-363en_US
dc.identifier.issn0017-8969-
dc.identifier.issn1748-8176-
dc.identifier.urihttp://journals.sagepub.com/doi/abs/10.1177/0017896914540294-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/36369-
dc.description.abstract"Objective: To evaluate the short-term outcome of the social marketing approach used in Project FIT, we developed a school- and community-based programme for promoting healthful eating and physical activity in kindergarten to 5th-grade children and their parents.Design: A 2-year quasi-experiment for children and two cross-sectional surveys for parents.Setting: We included low-income, urban and ethnically diverse elementary schools and neighbourhoods in Grand Rapids, Michigan, USA.Method: Students in 3rd, 4th and 5th grades were surveyed in four intervention schools (four time points, N with at least one time point measurement = 664) and two control schools (N = 195). Parents of intervention students were surveyed at baseline (N = 286) and follow-up (N = 215). Key dependent variables included self-reported healthful eating and physical activity. Key independent variables included awareness, knowledge, motivation and attitudes towards Project FIT.Analysis: We analysed generalised linear mixed models and generalised estimation equation (GEE) models for the student surveys and mean difference tests and logistic regressions for the parent surveys.Results: The proportion of students who were aware of Project FIT increased over time. GEE models showed that selected key dependent variables were significantly associated with self-reported healthful eating and physical activity. Parents were more aware of Project FIT at follow-up compared to the baseline survey, and their attitudes were significantly associated with increased healthful eating (vegetables, fruits and whole grains).Conclusion: The social marketing approach utilised in Project FIT contributed to increasing awareness and achieving behavioural goals of healthful eating and physical activity."en_US
dc.description.sponsorshipBlue Cross Blue Shield of Michigan and the USDA Supplemental Nutrition Assistance Program - Nutrition Education, supported by the Michigan Department of Human Services under contract numbers ADMIN-10-99010 and ADMIN 11-99010, and Grand Rapids Public Schools Nutrition Services.en_US
dc.language.isoen_USen_US
dc.publisherSAGE PUBLICATIONS LTDen_US
dc.subjectHealthy eatingen_US
dc.subjectschool interventionsen_US
dc.subjectsocial marketingen_US
dc.subjectunderserved populationsen_US
dc.subjectUSAen_US
dc.subjectQUESTIONNAIREen_US
dc.subjectINTERVENTIONSen_US
dc.subjectDISPARITIESen_US
dc.subjectCAMPAIGNen_US
dc.subjectBEHAVIORen_US
dc.subjectOBESITYen_US
dc.subjectPOLICYen_US
dc.titleA social marketing approach to promoting healthful eating and physical activity in low-income and ethnically diverse schoolsen_US
dc.typeArticleen_US
dc.relation.volume74-
dc.identifier.doi10.1177/0017896914540294-
dc.relation.page351-363-
dc.relation.journalHEALTH EDUCATION JOURNAL-
dc.contributor.googleauthorPaek, HJ-
dc.contributor.googleauthorJung, YM-
dc.contributor.googleauthorOh, HJ-
dc.contributor.googleauthorAlaimo, K-
dc.contributor.googleauthorPfeiffer, K-
dc.contributor.googleauthorCarlson, JJ-
dc.contributor.googleauthorWen, YL-
dc.contributor.googleauthorBetz, HH-
dc.contributor.googleauthorOrth, J-
dc.relation.code2015015404-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF COMMUNICATION[E]-
dc.sector.departmentDEPARTMENT OF ADVERTISING & PUBLIC RELATIONS-
dc.identifier.pidhjpaek-
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ADVERTISING & PUBLIC RELATIONS(광고홍보학과) > Articles
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