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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2007-12
온라인 커뮤니티의 브랜드 자산 형성 과정에 대한 연구 :이용동기와 몰입과 브랜드 자산의 구조적 관계를 중심으로
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