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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2015-11
시간적 거리와 행동정체성 수준에 따른 광고메시지 유형별 효과에 관한 연구 : 공인영어시험 광고를 중심으로
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2015-11
시간적 거리와 행동정체성 수준에 따른 광고메시지 유형별 효과에 관한 연구:공인영어시험 광고를 중심으로
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Behavior Identification Level
2
Construal Level Theory
2
Standardized English Tests
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Temporal distance
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공인영어시험
2
광고소구
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구매의도
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시간적 거리
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해석수준이론
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행동정체성
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2015
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