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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2018-05
SNS 동영상형 네이티브광고에 대한 광고 혹은 정보 구분의 모호성이 설득효과에 미치는 영향에 관한 연구: 설득지식 활성화 수준의 매개효과를 중심으로
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