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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2013-10
SNS 이용자들의 온라인 구전(eWOM) 행동에 영향을 미치는 요인에 관한 연구 개인적 특성, SNS 특성, 대인적 영향, 사회적 자본을 중심으로
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2014-03
SNS상의 온라인 구전의 정보처리과정에 관한 통합모형의 개발에 관한 연구
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eWOM
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homophily
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SNS
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동질성
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온라인 구전
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페이스북
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bonding social capital
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bridging social capital
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conformity
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consensus
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2014
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2013
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