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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2013-11
페이스북 팬페이지에 대한 이용자의 감정적 애착이 온라인 구전의도에 미치는 영향에 관한 연구 :소비자-브랜드 관계 만족의 매개효과를 중심으로
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