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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2013-08
페이스북 팬페이지에 대한 이용자의 진정성 지각이 브랜드 자산에 미치는 영향: 브랜드 동일시와 소비자-브랜드관계 매개변인의 역할을 중심으로
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