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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2010-05
글로벌 브랜드숍의 상업적 공간에 대한 소비자의 체험이 브랜드 자산에 미치는 영향 : 슈미트(Schmitt, 1999)의 체험 마케팅적 관점을 중심으로
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2011-02
온라인 환경에서의 브랜드자산의 영향요인으로서 체험에 관한 이론적 고찰
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