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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2005-03
CEO이미지의 요인구조 및 척도개발에 관한 연구 - 우리나라 기업의 PR, 광고, 그리고 마케팅실무자에 대한 실증적 연구를 중심으로
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2005-03
CEO이미지의 요인구조 및 척도개발에 관한 연구-우리나라 기업의 PR, 광고, 그리고 마케팅실무자에 대한 실증적 연구를 중심으로
이경렬
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구성개념. 하위차원
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타당성
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2
2005
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