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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2012-11
페이스북광고의 효과에 관한 실증적 연구 - 노출형광고와 “좋아요” 메시지의 광고효과의 차이를 중심으로
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