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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
COMPUTER SCIENCE(소프트웨어학부)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2005-09
모바일광고의 접속의향에 영향을 미치는 예측변인들에 관한 연구
이경렬
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attitude toward mobile ad
1
intention of clicking mobile ad
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mobile advertising
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motivation for media usage
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need for cognition
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product involvement
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매체관여도
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모바일광고접속
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2005
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