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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
COMPUTER SCIENCE(소프트웨어학부)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2009-12
SMS기반의 모바일광고의 정보처리과정에 관한 규범적 모델의 개발에 관한 연구
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attitude toward mobile ad.
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information processing
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mobile ad
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perceived ease of use
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perceived usefulness
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SMS
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무선인터넷 홈페이지 광고
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정보처리과정
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지각된 이용편의성
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