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COLLEGE OF COMPUTING[E](소프트웨어융합대학)
COMPUTER SCIENCE(소프트웨어학부)
MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부)
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2007-02
브랜드 커뮤니티 활용이 브랜드 자산에 미치는 영향에 관한 연구: 커뮤니티 이용동기, 몰입, 그리고 상호작용성을 중심으로
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