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The impact of tangible/intangible cues on luxury cruise travelers' well-being perception

Title
The impact of tangible/intangible cues on luxury cruise travelers' well-being perception
Other Titles
크루즈 항해의 유무형적 혜택들이 관광객의 삶의 질 향상에 끼치는 효과에 관한 연구
Author
현성협
Keywords
럭셔리 크루즈 산업; 웰빙 인지도; 유형적 혜택; 무형적 혜택; 향락주의; 가격 공정성; luxury cruise industry; well-being perception; tangible cues; intangible cues; hedonism; perceived price fairness
Issue Date
2016-03
Publisher
한국호텔관광학회
Citation
호텔관광연구, v. 18, NO 1, Page. 275-290
Abstract
The purposes of this study were (1) to examine the role of tangible/intangible cues in enhancing luxury cruise travelers' well-being perception, and (2) to investigate the causal relationship between cruise travelers' well-being perception, perceived price fairness, and word of mouth intentions. Based on a thorough literature review, 11 potential hypotheses were derived. During the hypotheses development process, it was suggested that cruise passengers' hedonism can play a moderating function in the relationship between well-being perception and perceived price fairness. Integrating the proposed hypotheses, a structural model was proposed. The proposed structural model was tested using the data collected from 257 luxury cruise passengers in the United States. Data analysis results provide key findings. First, it was revealed that tangible cues (food quality and spatial layout) and intangible cues (service quality, entertainment, brand prestige) enhance the cruise passenger's well-being perception, which leads to relatively high level of perceived price fairness and word of mouth intentions. More importantly, it was revealed that hedonism played a moderating role in the relationship between well-being perception and perceived price fairness. Based on the data analysis results theoretical/practical implications were discussed in the later part of this research paper. This research is expected to provide guidelines for future cruise research.
URI
http://www.akht.or.kr/library/research/download.asp?filename=[02]현성협.pdfhttp://www.akht.or.kr/library/research/board.asp?CK_ASP=CONTENT&Num=529&Page=&SearchType=&SearchName=http://hdl.handle.net/20.500.11754/35404
ISSN
1229-3482
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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