30대 남성 소비자의 수트 스타일에 따른 구매 및 맞음새 조사
- Title
- 30대 남성 소비자의 수트 스타일에 따른 구매 및 맞음새 조사
- Other Titles
- Survey on Purchase and Fitting of Menswear Suits according to Styles for consumers in Their 30s
- Author
- 서미아
- Keywords
- menswear; 남성복; purchase; 구입; fitting; 맞음새; slim-fit; 슬림핏; classic-fit; 클래식핏
- Issue Date
- 2011-02
- Publisher
- 복식문화학회, 2011.
- Citation
- 복식문화연구, v. 제19권, NO 제1호, Page. 191-199
- Abstract
- The purpose of this study was designed to investigate the purchasing considerations given and wearing fit according to suit styles in male consumers in their 30s by conducting questionnarie research with 410 persons. The research intended to give menswear manufacturers the scientific data to improve consumers’ satisfaction when menswear brands produce jackets. The summary and conclusions in this study are as follows: First, male consumers have moderate interest in fashion and recognize the impact of fashion on their professional lives. Also, male consumers were aware that recent menswear fashion trends are being changed to slim-fit. Second, by examining the suit inventory and the purchasing consideration according to the suit styles, male consumers in their 30s had between 2 to 4 suits, both in slim-fit and classic-fit, respectively. When consumers purchase a suit, the most important consideration factors are size and wearing fit in both slim-fit and classic-fit. The reason to purchase a slim fit suit is that it seems slim due to its fitted silhouettes, while in a classic-fit suit, it is required because of job nature. Third, the result indicates the circumferences causing the most uncomfortable were the shoulder, chest, the back, and upper arm. Also, they mentioned the chest and the abdominal section including the shoulder as the most uncomfortable circumference to the question on what to be improved in jacket. Therefore, the research suggests that the menswear manufacturer should consider different consumers’ desires which require different criteria based on the suit styles.
- URI
- http://db.koreascholar.com/Article?code=49936
- ISSN
- 1226-0401
- Appears in Collections:
- COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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