Visual Brand Language of Photo Editor Applications

Abstract

Mobile is now in a position where it can build brands effectively. The visual design elements across mobile applications are the key that make up the image of the brand and build an emotional connection between the brand and the user. Considering these facts, visual brand language perspective has been the concern. This study analyzes the visual brand language of photo editor applications and determines user feedback toward the design elements. The study has been conducted through comparative analysis and online questionnaire. The analysis includes a detailed explanation of visual elements, design principles and signature elements of six photo editor applications referring to the literature review and the data obtained from feedback questionnaire. It has been found that each application creates its brand expression through its own unique and distinctive design principles and signature elements and these visual design elements influent user aesthetic perception. The findings are useful for understanding user opinions about the visual design and how visual brand language becomes crucial in mobile branding.