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The Influence of Employer Brand on Turnover Intention in the Chinese Context: Perceived Organizational Support as a Moderator

Title
The Influence of Employer Brand on Turnover Intention in the Chinese Context: Perceived Organizational Support as a Moderator
Other Titles
고용브랜드가 조직구성원의 이직의도에 미치는 영향: 조직지원인식의 조절효과를 중심으로
Author
Bai Zhuoya
Alternative Author(s)
백저아
Advisor(s)
이병회
Issue Date
2017-08
Publisher
한양대학교
Degree
Master
Abstract
The purpose of this study is to identify the influence of key dimensions of employer brand on the Chinese IT employees’ turnover intention addressing perceived organizational support as the moderator as well. This paper identified employer brand as five key dimensions: compensation and benefits, training and development, work-life effectiveness, reputation, and organizational culture. Empirical research was conducted based on the data collection of 130 existing employees in ‘Baidu’, a Chinese IT company. The results indicated that compensation and benefits, training and development, work-life effectiveness, and organizational culture significant influence employee’s turnover intention, but reputation did not have an impact on turnover intention as expected. Moreover, perceived organizational support could moderate the relationships between employer brand dimensions and turnover intention.
URI
http://hdl.handle.net/20.500.11754/33157http://hanyang.dcollection.net/common/orgView/200000431092
Appears in Collections:
GRADUATE SCHOOL[S](대학원) > STRATEGIC MANAGEMENT(전략경영학과) > Theses (Ph.D.)
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