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dc.contributor.author이규혜-
dc.date.accessioned2017-11-22T06:58:37Z-
dc.date.available2017-11-22T06:58:37Z-
dc.date.issued2016-02-
dc.identifier.citation복식문화연구, v. 24, NO 1, Page. 67-78en_US
dc.identifier.issn1226-0401-
dc.identifier.issn2383-6334-
dc.identifier.urihttp://www.rjcc.or.kr/journal/article.php?code=38915-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/31770-
dc.description.abstractThe Indonesian population is estimated at 250 million and ranked as the world's fourth-largest. It is also one of the world's largest Muslim nations. Seventy percent of the population of Indonesia is young consumers in their 20s and 30s. In additions, Indonesian consumers have recently developed a great interest in fashion in general and Korean fashion in particular. This paper addresses issues related to young Indonesian consumers' clothing behavior in terms of clothing image, clothing style, body image, clothing and attitudes toward Korean fashion brands. The survey method was used as a primary research instrument. All measurements were adapted from the existing scales from previous studies. A total of 172 questionnaires were used for the final statistical analysis. Empirical results showed that Indonesian consumers' preferences regarding clothing image were new, casual, humorous, futuristic, soft, interesting and active. In terms of style, Indonesian consumers scored high in their preferences of casual and classic styles. With regard to body image, Indonesian consumers have significant concern for their appearance and body, but at the same time they are more satisfied with their body shape. More than half of the respondents had experience in purchasing Korean fashion products. Indonesian consumers recognized the clothing image of Korean fashion brands as new, futuristic, and hi-tech. Furthermore, they perceive the clothing style of Korean fashion brands as casual, feminine, and sexy. Korean fashion brand purchase intension was significantly influenced by recognition and preference of Korean fashion brand.en_US
dc.language.isoko_KRen_US
dc.publisher복식문화학회en_US
dc.subjectIndonesian consumersen_US
dc.subjectclothing imageen_US
dc.subjectstyle preferenceen_US
dc.subjectattitudes toward Korean fashion branden_US
dc.subject인도네시아 소비자en_US
dc.subject의복이미지en_US
dc.subject스타일선호en_US
dc.subject한국브랜드에 대한 태도en_US
dc.title20~30대 인도네시아 소비자의 의복행동과 한국 패션브랜드에 대한 태도en_US
dc.title.alternativeClothing behavior and attitudes of Indonesian consumers in their 20s~30s toward Korean fashion brandsen_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume24-
dc.identifier.doi10.7741/rjcc.2016.24.1.067-
dc.relation.page67-78-
dc.relation.journal복식문화연구-
dc.contributor.googleauthor나성민-
dc.contributor.googleauthor이규혜-
dc.contributor.googleauthorNa, Sung-Min-
dc.contributor.googleauthorLee, Kyu-Hye-
dc.relation.code2016018632-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF HUMAN ECOLOGY[S]-
dc.sector.departmentDEPARTMENT OF CLOTHING & TEXTILES-
dc.identifier.pidkhlee-
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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