TV 코미디 프로그램에 나타난 ‘뚱뚱이’ 비만 캐릭터의 비판적 분석

Abstract

This study conducted a critical analysis of image discourses about obese people by mass media in the modern society. To do this, KBS-2 TV ‘Gag Concert’ that included ‘fatties’ characters were selected and interpretive textual analysis was used for methodology. The results showed that, fatties characters was exposed the images of lazy and non-attractive men. In other worlds, the image of lazy came from eidetic feeling about fat appearance and fat man’s body was strongly expressed non-attractive men. Second, they were showed normally unintellectual and unwise images so that they were seen as a self-centered attitude that did not take into account the circumstances surrounding. Third, these characters expressed images of intemperate eating habits and avoided exercise, which were cause of obesity. That is, as unhealthy image, obese people laked of self-management, self-discipline and exercise as well and they tended to be eager for eating. Finally, this study pointed out that distorted images of ‘fatties’ characters would be likely to be produced, maintained, and reproduced by media.