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dc.contributor.author이지연-
dc.date.accessioned2017-09-21T00:23:36Z-
dc.date.available2017-09-21T00:23:36Z-
dc.date.issued2015-12-
dc.identifier.citation한국의상디자인학회지, v. 17, NO 4, Page. 201-217en_US
dc.identifier.issn1229-7240-
dc.identifier.urihttp://www.dbpia.co.kr/Article/NODE06592560-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/29274-
dc.description.abstractInstagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.en_US
dc.language.isoko_KRen_US
dc.publisher한국의상디자인학회en_US
dc.subjectInstagramen_US
dc.subjectFashion interesten_US
dc.subjectBenefit seekingen_US
dc.subjectCustomer attitudeen_US
dc.subject인스타그램en_US
dc.subject패션관심en_US
dc.subject추구혜택en_US
dc.subject소비자태도en_US
dc.title패션브랜드 인스타그램 사용자 특성에 따른 이용현황 및 소비자태도en_US
dc.title.alternativeInstagram of Fashion Brand's Current Use and Customer Attitude based on User Attributesen_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume17-
dc.relation.page201-217-
dc.relation.journal한국의상디자인학회지-
dc.contributor.googleauthor이윤아-
dc.contributor.googleauthor나성민-
dc.contributor.googleauthor이지연-
dc.contributor.googleauthorLee, Yoona-
dc.contributor.googleauthorNa, Sung-Min-
dc.contributor.googleauthorLee, Ji-Yeon-
dc.relation.code2015041283-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF HUMAN ECOLOGY[S]-
dc.sector.departmentDEPARTMENT OF CLOTHING & TEXTILES-
dc.identifier.pidchannyblue-
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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