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dc.contributor.author최준서-
dc.date.accessioned2017-08-22T02:27:18Z-
dc.date.available2017-08-22T02:27:18Z-
dc.date.issued2015-11-
dc.identifier.citation한국체육정책학회지, v. 13, NO 4(통권 35호), Page. 203-214en_US
dc.identifier.issn1598-8376-
dc.identifier.urihttp://www.earticle.net/Article.aspx?sn=258280-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/28687-
dc.description.abstractThe main purpose of this current study was to step beyond conventional descriptive analyses by applying a relatively new method of analysis with a more exploratory character, namely data mining. This study was to analyze critical determinants of fan segmentation in a professional baseball franchise in Korea. Also it was to build on previous research on the application of data mining to the fans of the professional baseball franchise in Korea and contributes to the foundational research toward fan segmentation strategies. A total of 25 survey crews were recruited on the voluntary basis from a university in Korea and educated about their roles and responsibilities at the orientation session before they were sent to the baseball stadium. A total of 10 home games of A professional baseball franchise were randomly selected for this study and four to five survey crews were dispatched to each game. 1869 participants (56.8% female and 43.2% male, mean age = 26.59 years, SD = 9.09 years) during a professional baseball game in Korea responded to the questionnaires. Two decision tree models were successfully created with fandom and gender being the dependant variable, respectively. The first model had a total of three layers with eight nodes and the second one consist of four layers with 10 nodes.en_US
dc.language.isoko_KRen_US
dc.publisher한국체육정책학회en_US
dc.subjectCHAID 의사결정 모델en_US
dc.subject마케팅 전략en_US
dc.subject시장세분화en_US
dc.subject마케팅 리서치en_US
dc.subjectCHAID decision tree modelen_US
dc.subjectMarket Segmentationen_US
dc.subjectMarketing Strategyen_US
dc.subjectMarketing Researchen_US
dc.titleCHAID 의사결정 모델을 활용한 국내 프로야구 구단의 마케팅전략 수립에 관한 정책 방안 연구en_US
dc.title.alternativeUse of CHAID Decision Tree Model into the Market Strategy of the Professional Korean Baseball Franchisesen_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume13-
dc.relation.page203-214-
dc.relation.journal한국체육정책학회지-
dc.contributor.googleauthor박성배-
dc.contributor.googleauthor최준서-
dc.contributor.googleauthor신상현-
dc.contributor.googleauthorPark, Sung-Bae Roger-
dc.contributor.googleauthorChoi, Joon-Seo Andrew-
dc.contributor.googleauthorShin, Sang-Hyun-
dc.relation.code2015041740-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF ART AND PHYSICAL EDUCATION[S]-
dc.sector.departmentDEPARTMENT OF SPORTS INDUSTRY-
dc.identifier.pidaliphex-
Appears in Collections:
COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > SPORTS INDUSTRY(스포츠산업학과) > Articles
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