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박물관 실외 공용공간의 공간마케팅 특성에 관한 연구

Title
박물관 실외 공용공간의 공간마케팅 특성에 관한 연구
Other Titles
A Study on the Spaces Marketing Characteristics of Public spaces in Museum
Author
황연숙
Keywords
박물관; 공용공간; 공간마케팅; Museum; Public; Spaces Marketing
Issue Date
2015-11
Publisher
한국생태환경건축학회
Citation
한국생태환경건축학회 학술발표대회 논문집, 통권29호(v.15 n.2) (2015-11), Page. 210-211
Abstract
Museum visitors are getting less and less for its research on spaces marketing insufficient compared to that of commercial space. Therefore, museums should study spaces marketing in order to improve the traffic. In this paper, four characteristics are summed up through the study of relevant papers in advance: brand identity, interaction relationship, emotional elements, appearance of difference. and site surveys of the external public space of museums are performed according to these four characteristics to get hold of the current situation of spaces marketing of museums and the improvement program in the future.
URI
http://www.auric.or.kr/User/rdoc/DocRdoc.aspx?returnVal=RD_R&dn=340591#.WZT_VlFJbcthttp://hdl.handle.net/20.500.11754/28682
ISSN
1975-3616
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > INTERIOR ARCHITECTURE DESIGN(실내건축디자인학과) > Articles
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