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dc.contributor.author조민호-
dc.date.accessioned2017-06-08T02:34:18Z-
dc.date.available2017-06-08T02:34:18Z-
dc.date.issued2015-09-
dc.identifier.citation관광레저연구, v. 27, NO 9, Page. 397-416en_US
dc.identifier.issn1229-0424-
dc.identifier.urihttp://www.dbpia.co.kr/Journal/ArticleDetail/NODE06525845?TotalCount=1&Seq=1&q=(%5B%EB%AF%B8%ED%98%BC%EC%97%AC%EC%84%B1%EC%9D%98%20%EB%9D%BC%EC%9D%B4%ED%94%84%EC%8A%A4%ED%83%80%EC%9D%BC%EC%97%90%20%EB%94%B0%EB%A5%B8%20%EC%BB%A4%ED%94%BC%EC%86%8C%EB%B9%84%EC%84%B1%ED%96%A5%20%EC%97%B0%EA%B5%AC%C2%A7coldb%C2%A72%C2%A751%C2%A73%5D)&searchWord=%EC%A0%84%EC%B2%B4%3D%5E%24%EB%AF%B8%ED%98%BC%EC%97%AC%EC%84%B1%EC%9D%98%20%EB%9D%BC%EC%9D%B4%ED%94%84%EC%8A%A4%ED%83%80%EC%9D%BC%EC%97%90%20%EB%94%B0%EB%A5%B8%20%EC%BB%A4%ED%94%BC%EC%86%8C%EB%B9%84%EC%84%B1%ED%96%A5%20%EC%97%B0%EA%B5%AC%5E*&searchWordCondition=%EC%9E%90%EB%A3%8C%EC%9C%A0%ED%98%95%3D%5E%24%EC%A0%84%EC%B2%B4%5E*&Multimedia=0&isIdentifyAuthor=0&Collection=0&isFullText=0&specificParam=0&SearchMethod=2&SearchOper=System.Int32%5B%5D&SearchKeyword=System.String%5B%5D&SearchOption=System.Int32%5B%5D&Category=002008&Sort=1&SortType=desc&Page=1&PageSize=20-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/27685-
dc.description.abstractThe purpose of this study is research drew coffee lifestyle newly for female coffee consumers unmarried with so much right of purchase so as to expand coffee products and establish detailed strategy and then, suggested detailed implications for consumer management and examined differences for coffee consumptive behavior at the same time. This research used data of 317 sheets and SPSS18.0 statistical package program so as to grasp coffee lifestyle forms of female coffee consumers unmarried, using coffee shop, and analyze differences of various coffee consumptive behaviors of female coffee consumers unmarried by form. For the analysis, frequency analysis, factor analysis, credibility analysis, cluster analysis and cross analysis were conducted. They were divided into 5 groups such as "relative taste pursuing group", "indifference group", "health/taste pursuing group", "economy pursuing group", "relative trend pursuing group" through the factor analysis by criterion of coffee lifestyle. Differences for the promotion by cluster were grasped. Based on the above, this research is significant to reflect consumptive behavior of female coffee consumers unmarried through the segmentation of the market by coffee lifestyle form and suggest directivity to develop products and establish marketing strategy in the future.en_US
dc.language.isoko_KRen_US
dc.publisher(사)한국관광레저학회en_US
dc.subject미혼여성en_US
dc.subject라이프스타일en_US
dc.subject커피 소비 성향en_US
dc.subjectunmarried femaleen_US
dc.subjectLifestyleen_US
dc.subjectcoffee consumptive behavioren_US
dc.title미혼여성의 라이프스타일에 따른 커피소비성향 연구en_US
dc.title.alternativeA Study on The Unmarried Female"s Coffee consumptive behavior by Lifestyleen_US
dc.typeArticleen_US
dc.relation.no9-
dc.relation.volume27-
dc.relation.page397-416-
dc.relation.journal관광레저연구-
dc.contributor.googleauthor신보영-
dc.contributor.googleauthor김민지-
dc.contributor.googleauthor조민호-
dc.contributor.googleauthorShin, Bo-Young-
dc.contributor.googleauthorKim, Min-Ji-
dc.contributor.googleauthorCho, Min-ho-
dc.relation.code2015040058-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidchomh-
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COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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