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A Study on the Exploration of Opinion Leaders and Opinion Mediators on Social Media: Focused on the Nuclear Power Related Tweets

Title
A Study on the Exploration of Opinion Leaders and Opinion Mediators on Social Media: Focused on the Nuclear Power Related Tweets
Author
김종우
Keywords
opinion leaders; opinion mediators; social media; social network analysis
Issue Date
2015-09
Publisher
World Reseach Library
Citation
Proceedings of 12th ISERD International Conference, Tokyo, Japan, 26th Sept. 2015, Page. 71-75
Abstract
This study explores the opinion leaders who produce important information and opinions that affects to other users, and opinion mediators who maximize information diffusion in social media, especially Twitter on the nuclear power subject. In addition, we examine their networks characteristics and influence, and compare the differences between writing patterns through analysis of their tweets. For this study, we have utilized nuclear tweets written in 2009-2013 which includes the “nuclear accident” event in Japan. To identify opinion leaders and mediators, we use centrality measures of social network analysis. This study reveals the possibility to explore and predict opinion leaders and to identify and analyze information diffusion path on social media.
URI
http://www.worldresearchlibrary.org/up_proc/pdf/74-144352093371-75.pdfhttp://www.worldresearchlibrary.org/proceeding.php?pid=74http://hdl.handle.net/20.500.11754/27394
ISBN
978-93-85832-00-0
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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