348 0

Consumer Acceptance of a Revolutionary Technology-Driven Product: The Role of Adoption in the Industrial Design Development

Title
Consumer Acceptance of a Revolutionary Technology-Driven Product: The Role of Adoption in the Industrial Design Development
Author
박정근
Keywords
Really new product development; Consumer innovativeness; Task-technology fit; Adoption intention model
Issue Date
2015-08
Publisher
Elsevier
Citation
Journal of Retailing and Consumer Services, Page. 115-124
Abstract
Understanding how consumers adopt a state of the art product is important for the development and marketing of innovative products. The purpose of this study is to examine factors that affect consumer intentions to use a revolutionary technology-driven product (RTP). The research integrates two innovation adoption models, the Unified Technology Acceptance and Utilization Theory (UTAUT) and the Task-Technology Fit (TTF) model with two antecedents of consumer characteristics: consumer innovativeness and perceived value of a new product. The study examines consumer responses to an unfamiliar product, the TEASER which is a conceptual digital cookbook that offers taste sampling, thereby providing an online food-Lasting experience. Consumers who are prone to innovativeness and who perceive value in a RTP's aesthetics are able to discern the conditions that support their intent to use such a product. The resulting model expands the UTAUT and TIE theories by showing that UTAUT variables mediate between the variables of TTF and adoption intentions. These results support the need for nonlinear industrial development processes involving consumers. (C) 2015 Elsevier Ltd. All rights reserved,
URI
http://www.sciencedirect.com/science/article/pii/S0969698915000521http://hdl.handle.net/20.500.11754/27182
ISSN
0969-6989; 1873-1384
DOI
10.1016/j.jretconser.2015.05.003
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE