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의료관광 정보원천이 메디컬호텔의 지각된 혜택, 신뢰, 감정적브랜드 애착 및 옹호적인 태도에 미치는 영향

Title
의료관광 정보원천이 메디컬호텔의 지각된 혜택, 신뢰, 감정적브랜드 애착 및 옹호적인 태도에 미치는 영향
Other Titles
The Impact of Medical Tourism Information Source on Tourist's Perceived Benefits of Medical Hotel, Trust, Emotional Brand Attraction and Advocacy
Author
현성협
Keywords
의료관광; 메디컬호텔; 의료관광정보원천; 메디컬호텔의 지각된 혜택; 신뢰; 감정적 브랜드 애착; 옹호적인 태도; Medical Tourism; Medical hotel; Medical Tourism Information Source; Perceived Benefits of Medical Hotel; Trust; Emotional Brand Attraction; Advocacy
Issue Date
2015-08
Publisher
한국호텔관광학회
Citation
호텔관광연구, v. 17, NO 4, Page. 22-40
Abstract
The purpose of this study is to investigate relationships among Medical tourist' Perceived Benefits of Medical Hotel of Medical Tourism Information Source, Trust, Emotional Brand Attraction and Advocacy. A total of 300 useful survey questionnaires were collected from Seomyeon Lotte Hotel#Medical hotel#, airport, Travel agency and Hospital. To identify the demographic characteristics of the sample, a frequency analysis conducted by SPSS18.0. In terms of measured items, their reliability and validity was verified through a confirmatory factor analysis. The collected data analyzed through AMOS18.0 to test the goodness of fit, convergent validity, and discriminant validity of the research model. The results showed that Medical tourist' Perceived Benefits of Medical Hotel of Medical Tourism Information Source affect trust. Also, Trust affect Emotional Brand Attraction and Advocacy. This study provide academic and practical implications for the medical tourism industry. The medical tourism industry, recently being recognized as a highly promising field in the tourism industry.
URI
http://www.akht.or.kr/library/research/board.asp?CK_ASP=CONTENT&Num=491&Page=&SearchType=&SearchName=http://hdl.handle.net/20.500.11754/27178
ISSN
1229-3482
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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