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dc.contributor.author김종우-
dc.date.accessioned2017-03-27T02:32:06Z-
dc.date.available2017-03-27T02:32:06Z-
dc.date.issued2015-07-
dc.identifier.citationServices Marketing Quarterly, v. 36, NO 1, Page. 62-76en_US
dc.identifier.issn1533-2969-
dc.identifier.issn1533-2977-
dc.identifier.urihttp://www.tandfonline.com/doi/full/10.1080/15332969.2015.976523-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/26329-
dc.description.abstract"Shopping mall brand experience” is the consumers’ response toward the marketing activities offered by a shopping complex and includes sensory, emotional, perceptional, and behavioral experiences. In this study, we examine the impact of mall brand experience and personality on mall satisfaction and loyalty as a key element of differentiation for the continued growth of the shopping complex. We find that the shopping mall experience impacts satisfaction and loyalty, as well as brand personality. Although the shopping mall personality influences satisfaction, it does not have a direct influence on loyalty. This study also shows that satisfaction affects loyalty as well.en_US
dc.description.sponsorshipThis article was supported by Hanyang Women's University research fund (2014).en_US
dc.language.isoenen_US
dc.publisherBest Business Booksen_US
dc.subjectshopping mallen_US
dc.subjectbrand experienceen_US
dc.subjectbrand personalityen_US
dc.subjectsatisfactionen_US
dc.subjectloyaltyen_US
dc.titleSatisfaction and Loyalty From Shopping Mall Experience and Brand Personalityen_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume36-
dc.identifier.doi10.1080/15332969.2015.976523-
dc.relation.page62-76-
dc.relation.journalServices Marketing Quarterly-
dc.contributor.googleauthorKIM, JI WAN-
dc.contributor.googleauthorLEE, FREDDY-
dc.contributor.googleauthorSUH, YONG GU-
dc.relation.code2015037017-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidkjw-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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