500 0

Full metadata record

DC FieldValueLanguage
dc.contributor.author정철-
dc.date.accessioned2017-03-10T00:22:06Z-
dc.date.available2017-03-10T00:22:06Z-
dc.date.issued2015-07-
dc.identifier.citation호텔관광연구, v. 17, NO 4, Page. 162-181en_US
dc.identifier.issn1229-3482-
dc.identifier.urihttp://kiss.kstudy.com/journal/thesis_name.asp?tname=kiss2002&key=3379697-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/25998-
dc.description.abstractThe fierce competition in hotel fields is requesting hotels to satisfy customers with more customer-oriented marketing strategies. Currently, interest in social commerce is growing based on the concept of social networking. Therefore, utilizing social commerce as a way of developing hotel marketing strategies is needed reflecting current social circumstances. The purpose of this study is to analyze the characteristics of social commerce and examine relationship between those characteristics, trust and loyalty. Consequently, this study aims at providing hotel industries with the empirical grounds for using social commerce as a customer-oriented marketing strategy for building customer loyalty based on trust. The survey was conducted on the people who had experienced on using social commerce of hotel companies within the last six months. The result confirms that all five characteristics of social commerce(reputation, economical efficiency, service quality, transaction safety, interactivity) had a positive impact on trust. Findings also show that trust had a positive influence on loyalty.en_US
dc.language.isoko_KRen_US
dc.publisher한국호텔관광학회en_US
dc.subject호텔소셜커머스 특성en_US
dc.subject신뢰en_US
dc.subject충성도en_US
dc.subjectCharacteristics of Hotel social commerceen_US
dc.subjecttrusten_US
dc.subjectloyaltyen_US
dc.title소셜커머스 특성이 신뢰 및 충성도에 미치는 영향- 호텔소셜커머스를 중심으로 -en_US
dc.title.alternativeThe Effect of Social Commerce Characteristics on Trust and Loyalty - Focused on Hotel Social Commerce -en_US
dc.typeArticleen_US
dc.relation.no4-
dc.relation.volume17-
dc.relation.page162-181-
dc.relation.journal호텔관광연구-
dc.contributor.googleauthor신진옥-
dc.contributor.googleauthor최지영-
dc.contributor.googleauthor김현경-
dc.contributor.googleauthor정철-
dc.contributor.googleauthorShin, Jin-Ok-
dc.contributor.googleauthorChoi, Ji-Young-
dc.contributor.googleauthorKim, Hyun-Kyung-
dc.contributor.googleauthorJeong, Chul-
dc.relation.code2015040632-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidjeong72-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE