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dc.contributor.author안희경-
dc.date.accessioned2017-03-10T00:16:40Z-
dc.date.available2017-03-10T00:16:40Z-
dc.date.issued2015-07-
dc.identifier.citation아시아마케팅저널, v. 17, NO 2, Page. 63-71en_US
dc.identifier.issn1598-7868-
dc.identifier.urihttp://www.dbpia.co.kr/Journal/ArticleDetail/NODE06391234-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/25997-
dc.description.abstractIn this research, we explore whether mere exposure to external cues with vertical progress (e.g., moving upward or moving downward) can influence individuals’ persistence to complete focal tasks. Drawing on the theory of embodied cognition, we propose that, a moving-upward (vs. downward) cue activates the abstract concept of difficulty, which is associated with the physical experience of climbing uphill (vs. downhill). Due to this association between moving uphill and difficulty, merely exposing individuals to the moving-upward cue can induce greater feeling of difficulty and this greater difficulty, in turn, reduce individuals’ persistence, compared to exposing individuals to the moving-downward cue. Across three studies, we find supporting evidence for the effect of the external cues with vertical progress on individuals’ performance both in physical tasks and in a cognitive task.en_US
dc.description.sponsorshipThis work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012S1A5A8021974)en_US
dc.language.isoenen_US
dc.publisher한국마케팅학회en_US
dc.subjectVertical progressen_US
dc.subjectEmbodied cognitionen_US
dc.subjectPersistenceen_US
dc.subjectMotivationen_US
dc.subjectGoal pursuiten_US
dc.subjectSelf-regulationen_US
dc.titleCounting Up while Doing Tasks Makes You Feel More Difficult than Counting Downen_US
dc.typeArticleen_US
dc.relation.no2-
dc.relation.volume17-
dc.identifier.doi10.15830/amj.2015.17.2.63-
dc.relation.page63-71-
dc.relation.journal아시아마케팅저널-
dc.contributor.googleauthorAhn, Hee-Kyung-
dc.relation.code2015040361-
dc.sector.campusS-
dc.sector.daehakSCHOOL OF BUSINESS[S]-
dc.sector.departmentDIVISION OF BUSINESS ADMINISTRATION-
dc.identifier.pidhkahn-
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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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