A Study on Calculating the Fee Range of Broadcasting Contents : Focus on IPTV
- Title
- A Study on Calculating the Fee Range of Broadcasting Contents : Focus on IPTV
- Author
- 신민수
- Keywords
- IPTV; Pricing of Content; Profit Sharing; System Dynamics
- Issue Date
- 2015-06
- Publisher
- 한국데이타베이스학회/한국정보기술응용학회
- Citation
- Journal of Information Technology Applications & Management, v. 22, NO 2, Page. 43-70
- Abstract
- Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.
- URI
- http://www.dbpia.co.kr/Article/NODE06403785http://hdl.handle.net/20.500.11754/25090
- ISSN
- 1598-6284
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
- Files in This Item:
There are no files associated with this item.
- Export
- RIS (EndNote)
- XLS (Excel)
- XML