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A Study on Calculating the Fee Range of Broadcasting Contents : Focus on IPTV

Title
A Study on Calculating the Fee Range of Broadcasting Contents : Focus on IPTV
Author
신민수
Keywords
IPTV; Pricing of Content; Profit Sharing; System Dynamics
Issue Date
2015-06
Publisher
한국데이타베이스학회/한국정보기술응용학회
Citation
Journal of Information Technology Applications & Management, v. 22, NO 2, Page. 43-70
Abstract
Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.
URI
http://www.dbpia.co.kr/Article/NODE06403785http://hdl.handle.net/20.500.11754/25090
ISSN
1598-6284
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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