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dc.contributor.author이지연-
dc.date.accessioned2017-01-11T05:42:21Z-
dc.date.available2017-01-11T05:42:21Z-
dc.date.issued2015-06-
dc.identifier.citation한국의상디자인학회지, v. 17, NO 2, Page. 173-184en_US
dc.identifier.issn1229-7240-
dc.identifier.urihttp://www.dbpia.co.kr/Article/NODE06398736-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/25055-
dc.description.abstractThis study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.en_US
dc.language.isoko_KRen_US
dc.publisher한국의상디자인학회en_US
dc.subjectCultural proximityen_US
dc.subject문화적 근접성en_US
dc.subjectCountry imageen_US
dc.subject국가이미지en_US
dc.subjectFashion product imageen_US
dc.subject패션제품이미지en_US
dc.subjectPurchase intentionen_US
dc.subject구매 의도en_US
dc.subjectChinese consumeren_US
dc.subject중국소비자en_US
dc.title중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향en_US
dc.title.alternativeEffect of Chinese Consumer’s Cultural Proximity on Country Image and Fashion Product Image of Koreaen_US
dc.typeArticleen_US
dc.relation.no2-
dc.relation.volume17-
dc.relation.page173-184-
dc.relation.journal한국의상디자인학회지-
dc.contributor.googleauthor장정요-
dc.contributor.googleauthor이지연-
dc.contributor.googleauthor박재옥-
dc.contributor.googleauthorZhang, Jing-Yao-
dc.contributor.googleauthorPark, Jae-Ok-
dc.contributor.googleauthorLee, Ji-Yeon-
dc.relation.code2015041283-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF HUMAN ECOLOGY[S]-
dc.sector.departmentDEPARTMENT OF CLOTHING & TEXTILES-
dc.identifier.pidchannyblue-
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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