416 0

중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향

Title
중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향
Other Titles
Effect of Chinese Consumer’s Cultural Proximity on Country Image and Fashion Product Image of Korea
Author
이지연
Keywords
Cultural proximity; 문화적 근접성; Country image; 국가이미지; Fashion product image; 패션제품이미지; Purchase intention; 구매 의도; Chinese consumer; 중국소비자
Issue Date
2015-06
Publisher
한국의상디자인학회
Citation
한국의상디자인학회지, v. 17, NO 2, Page. 173-184
Abstract
This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.
URI
http://www.dbpia.co.kr/Article/NODE06398736http://hdl.handle.net/20.500.11754/25055
ISSN
1229-7240
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE